Communications Branch


The Communications branch contains three committees: Brand Management, Marketing, and Intellectual Development. This branch manages and maintains the overall face, brand, and perception of Women in Business in the Kelley School of Business and at Indiana University. These committees complete re-branding, website design, newsletter design, advertising, and social media utilization for the entire club, ensuring consistency of WIB's messaging through all channels.


BRAND MANAGEMENT

The Brand Management Committee maintains the Women in Business brand across all online platforms. The committee updates the Women in Business website, manages content on all social media platforms, and finds new ways to promote Women in Business to the greater community.


Marketing

The Marketing Committee creates a well-distinguished brand identity for Women in Business to promote throughout Indiana University. The committee designs and distributes marketing materials for internal use and for promoting the organization on campus and on social media.


intellectual development

The Intellectual Development Committee focuses on educating WIB members on real-world skills and issues. They serve as an internal source to bridge the gap between skills and topics discussed inside and outside of the classroom.